Based in Ayr, Scotland, BeggxCo is a luxury brand, weaving beautiful scarves, home accessories and cashmere knitwear since 1866.
In a close collaboration with the marketing team, we evolved the overall brand and redesigned the identity, which resulted in a new set of brand guidelines, e-comms packaging as well as a refresh of their printed and digital campaigns. Over the years I art directed their seasonal lookbook shoots, working closely with the photographer, stylists and models. In addition I art directed their latest brand film, in close collaboration with the photographer Nick Ballon and videographer Jorge Dieguez. Watch the full film here.
Designed while working at StudioSmall. Photography by Robbie Lawrence and Martin Zähringer, Styling by Stuart Williamson, Hair and Make-up by Teddy Mitchell.