A new brand identity for Baby Lamb, a Los Angeles-based moving and transportation service. Baby Lamb, as the name suggests, holds an unwavering commitment to ensuring the utmost care and professionalism when handling both their clients’ belongings and confidentiality.

We created a cohesive identity system, including the design of various visual assets such as truck graphics, business cards and uniforms.

Illustration by Matthias Mödl. In collaboration with Cameron Smith